Results of Survey #5: More Labeling

This past week we asked our beta testers to complete a survey regarding labeling in several different areas of the new site.

Forty-five percent of the beta testers completed the survey. For each of the three questions, participants were also given the option to choose "Other" as their answer and provide a suggested label. When analyzing survey results, we also take these written suggestions into account, and look for patterns in feedback to help us determine the best course of action.

Tree Test #1 Results

Over the past week, we conducted a tree test on a portion of our potential navigation. We needed to test our placement of content and ensure that beta testers would be able to find specific items. We based the structure of the navigation on our previous usability testing, including our card sorts and surveys.

Results for Card Sort #2 and Survey #4

Cart Sort #2 was a closed card sort, meaning fixed categories were provided for testers to sort cards into. There was a total of 30 cards and 7 categories. Our goal was to find a more definite consensus on certain cards and groupings. Forty-four percent of beta testers completed this task, which was open for two weeks. Below we share the "popular placements matrix" provided by Optimal Sort's reports. The percentages indicate the number of beta testers that placed the card into the category.